MarketingWriters & Editors
WHAT I DO: I help B2B companies stand out with content marketing, white papers, case studies, blogs, training manuals and any other copywriting needs they have.
MY BRANDING IS: “Applying enterprise programming discipline to produce clear, concise and compelling content.”
WHAT MAKES ME DIFFERENT: Throughout my IT career I developed computer applications that were creative, efficient and had significant advance error detection. That kind of coding has to have a logical flow from beginning to end to be effective – plus make sure that no key points are overlooked. The materials that your organization distributes also need to flow smoothly when read and contain all of the information that your customers need to make critical decisions for their businesses.
I also thought of all of the ways that programs could BREAK due to mistakes by the users or in the data itself – and then made sure that all of those situations were addressed. Likewise it is imperative that nothing in your content is left open to assumptions or misinterpretation.
This is the clarity and attention to detail in my writing that I bring to help your company promote its products and services. Anticipating the questions your customers may ask, I make sure that your content provides the answers they need.
Over the years, through the AWARD-WINNING consumer newspaper and magazine articles I produced and the corporate training I provided, I've developed a style of writing that satisfies the highly-experienced reader yet also makes the material easily understood by novices.