Marketing Director

Posted: 04/11/2021

Job Summary
The Marketing Director assists in the distribution of public information about the Goodwill Theatre, Inc. and the Schorr Family Firehouse Stage to the public, with direction and input from the General Manager and the Chief Operating Officer. The Marketing Director is responsible for the fulfillment of sponsorship contracts and advertising opportunities of the organization, providing sponsor recognition and sponsor benefits and documenting the same. The Marketing Director maintains the contact database for the organization and possesses the ability to manipulate the database as needed. The Marketing Director maintains the annual grants calendar, assists the Chief Operating Officer with grant writing as needed and provides the necessary report filing for grant fulfillment. The Marketing Director generates the collateral material for Goodwill Theatre Inc. and the Schorr Family Firehouse Stage including but not limited to the Season Program and Brochure, program advertisements, newspaper and radio advertisements, social networking, email marketing, newsletter and appeals. The Marketing Director helps to coordinate fundraising events and will work events at the Schorr Family Firehouse Stage as needed for backup purposes. This job necessitates work on nights and weekends as needed, so flexibility of hours is essential. The Marketing Director must possess strong communication, writing, oral and multi-tasking skills, be proficient working with Microsoft Office 2010 programs including Word, Excel, Outlook, Access, Publisher and Power Point and will work with the new Blackbaud Altru fundraising system that is to be integrated into Goodwill Theatre operations. The Marketing Manager will promote positive public relations for the Goodwill Theatre at all times.
Essential Functions
  • Prepares all marketing and publicity materials for the organization and Schorr Family Firehouse Stage (SFFS) and Goodwill Theatre, Inc. activities.
  • Coordinates & produces all calendars, traditional and social media.
  • Sells Program ads and coordinates SFFS Program Ad Campaign. Coordinates printing of program and show inserts.
  • Assists in the maintenance of the contact management database for the organization and manipulates accordingly.
  • Helps to coordinate fundraising events and attends such events. Acts as lead for fundraising activities such as raffles and silent auctions.
  • Composes, prepares and distributes correspondence, marketing materials, social networking updates and some company documents as needed, with direction and support of the General Manager and the Chief Operating Officer. Must be a proficient writer and communicator.
  • Assists with donor and sponsor relations for the organization.
  • Assists the CEO with fund development, and the capital campaign as needed.
  • Maintains a good working relationship with donors, patrons, sponsors and other staff.
  • Becomes cross trained on other organizational duties, as other projects and responsibilities may be added at the company's discretion. Works at some events and/or rentals at the Schorr Family Firehouse Stage/Tent, which may include night and/or weekend hours.
  • Manages and maintains the website(s).
Job Requirements and Qualifications
  • A minimum of a Bachelor’s Degree and 2 years working in a non-profit environment.
  • Ability to maintain good working relationship with patrons, public and other staff.
  • Knowledge and proficiency with Microsoft Office 2010 Professional programs, including: Word, Excel, Outlook, Publisher, Access and Power Point.
  • Effective oral and written communication skills, including the ability to clearly express thoughts to others and exchange information.
  • Attention to detail.
  • Ability to work on multiple projects simultaneously.
  • Ability to maintain confidentiality of files and other documents.
  • Ability to generate clear and concise reports.
  • Ability to process bureaucratic reporting in a methodical, understandable and timely manner.
  • Working knowledge of layout and design, in order to be able to prepare effective correspondence and other documents for the organization.
  • Ability to dress in an appropriate manner.
  • Valid driver’s license and good driving record.
  • Flexibility in work habits and work schedule.
  • General working knowledge of grant processes.
Goodwill Theater Inc. provides equal employment opportunity to all people without regard to race, color, creed, national origin, religion, age, gender identity, marital status, physical handicap, or Vietnam Era Veteran Status, except where a reasonable, bona fide occupational qualification exists, while affirmatively developing avenues of entry and mobility for minorities, women, individuals with disabilities and Vietnam Era Veterans.